White truffle season begins in the Fall exclusively from one part of Italy. This exclusivity makes these fungi a luxury in the food world. Supply is low and demand is high which increases the price to literally hundreds of thousands of dollars. Now, I am not currently spending that kind of money on high-end food items, but it is interesting to note that false advertising due to lack of regulation is affecting many areas of the food industry across a wide spectrum, including truffles. A growing number of faux truffles has infiltrated the market over the past few years. These far less superior truffles are cultivated and grown in China and sold to the U.S. and Europe at a considerably lower price. In some cases, they are mixed with the real ones and sold as the Italian natural grown truffles. There are also packaged truffles purchased on the black market, packaged in Europe (France or Italy) and sold at an affordable price to restaurants and grocers. If purchasing truffle products, it is important to read labels and be informed about the meaning of the ingredients list. Beware of the phrase “tuber indicum” which basically means Chinese truffles in Latin. Don't be afraid to ask the Chef at the restaurant where you are dining the origin of the truffles. Take a look at this informative video Truffles: The Most Expensive Food in the World from 60 Minutes. I found the products in the photos above at Con' Olio. Their truffle oil has real Italian truffle actually pressed with the olives during the process of creating the olive oil. The truffles shown in the photos above are products from the Urbani Company (shown in the 60 minute video). Also, this extensive article from Smart Kitchen tells you just about everything there is to know about truffles and how to be a savvy consumer. (Gina)
The love of food and how it can bring people together led to the creation of this blog. As a mother of two grown boys, who have left the nest and occasionally return, I noticed a common occurrence-- there is usually someone at home who is hungry.
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